Style guides, copy tracking docs, and strategies

Style guides are important for brand consistency, but also to help people help themselves.

Without clear guides, everyone has to keep asking (or just making up) the work. Guides, tracking documents, and foundational strategy work are also key to transparency and handing off institutional knowledge. Here are some I’ve created over the years.

Google Guarantee Style Guide

UDEMY UX copy tracking spreadsheet

CIMMYT intranet creative brief and editorial strategy

CIMMYT museum 1 year strategy