Udemy: Onboarding new instructors

Introducing new instructors to Udemy, its policies, and the product features.

I worked with the marketing and instruction managers to create a series of emails and knowledge center articles for people who signed up to teach online.

Introducing tools and policies

 

Knowledge center articles

Your personal network

Establish yourself with social proof

Expand your reach

Share your knowledge

 

Results

High open rates (60%) and a template for future campaigns.