I created the guide for designers and engineers to get emojis into the product and push notifications for the first time. 🎉
Research lets us see how people think and the words they use. When writing for new users, getting in their head is they key.
Error messages are one of the easiest areas to change a few words and unlock the user’s way forward, but they need an owner.
A flow for customers to see estimated housekeeping costs, message their provider of choice, and receive a SMS confirmation.
Emphasizing community and using the user’s location to generate dynamic content.
Guides are important for consistency, but also to help people help themselves when there’s no writer available.
The Google Guarantee is a powerful offer, but that wasn’t clear to shoppers.